Now and OK! Magazines are both gossip magazines, whose main target is to sell as many copies as possible on a weekly basis. Both the magazines are using Jade Goody related stories to help sell them, trying to target a young active passive audience.
Now magazine is from the year 2007, whereas OK! Is from 2009, it is interesting to explore how both these magazines are represented Goody, in such different ways. The main story on the cover of Now is about the issues of accused racism to Shilpa Shetty within the Big brother house. The cover is dominantly covered by a very unattractive image of Goody. In contrast the image being displayed on OK! is of Goody looking graceful and beautiful on her wedding day, two years later.
The image of Goody reflects Levi Strauss’s theory of binary oppositions, with the idea of ugly Vs pretty and the whore Vs Madonna, as the image of Shetty is of her looking graceful and upset, whilst drawn to the tears that Goody caused her.
The main colours dominating the front of NOW are purples and pinks, similarly to OK! this is done to help appeal to the target audience of women aged about 19-35, from the social economical group of c2-D-E. However I believe that OK! is attracting audiences with a high social economic grouping of b-C1. One way this is being achieved is through the prices of the magazines, NOW is priced at just £1; clearly stated in bold large font on the top of the magazines, making it eye-catching and stands out to audience. On the other hand OK! Magazine costs £2.95, which is targeting higher class