Now and OK! Magazines are both gossip magazines, whose main target is to sell as many copies as possible on a weekly basis. Both the magazines are using Jade Goody related stories to help sell them, trying to target a young active passive audience.
Now magazine is from the year 2007, whereas OK! Is from 2009, it is interesting to explore how both these magazines are represented Goody, in such different ways. The main story on the cover of Now is about the issues of accused racism to Shilpa Shetty within the Big brother house. The cover is dominantly covered by a very unattractive image of Goody. In contrast the image being displayed on OK! is of Goody looking graceful and beautiful on her wedding day, two years later.
The image of Goody reflects Levi Strauss’s theory of binary oppositions, with the idea of ugly Vs pretty and the whore Vs Madonna, as the image of Shetty is of her looking graceful and upset, whilst drawn to the tears that Goody caused her.
The main colours dominating the front of NOW are purples and pinks, similarly to OK! this is done to help appeal to the target audience of women aged about 19-35, from the social economical group of c2-D-E. However I believe that OK! is attracting audiences with a high social economic grouping of b-C1. One way this is being achieved is through the prices of the magazines, NOW is priced at just £1; clearly stated in bold large font on the top of the magazines, making it eye-catching and stands out to audience. On the other hand OK! Magazine costs £2.95, which is targeting higher class
Thursday 12 March 2009
Thursday 26 February 2009
The Daily Star and the Daily Mirror
‘‘Using the comparison of these two texts as your starting point, explore the media issues and debates which they raise.’’
The Daily Star and Daily Mirror are two diverse newspapers that have different representations and ideologies to help appeal a. The daily star’s main story is about the accused racism to Shilpa Shetty within the Big brother house; with the Daily Mail, following this as their second main story.
Daily Star is covering the Racism scandal as there main headline story, contributing taking up the whole front page of the newspaper. This is done to help attract the target audience 18-53 year old males, from the social class of C2, D and E. The target audience will be drawn to the newspaper, through the use of language of the front the paper, for example ‘Beyonce’s Golden Globes’ and ‘Lads out for the Brits’. Dissimilarly the main story on the front of the Daily Mail is about the problem in the economy and the Big Brother story being there second story. This could be due to the fact that the values and interests of the reader of The Daily Mail, would differ as they are a different target market of males and females aged 24-50, from the social class of B, C1, C2.
The main image of Shilpa Shetty on the front of The Daily Star uses up half the page. Whereas the image of Shetty on the The Daily Mail is much smaller, which could suggest that they do not believe that the story is as important. The representation of Shetty in both newspapers differ, through the image and caption used. The representation of Shetty in the The Daily Star is showing her to be somewhat a sex object, reinforcing Mulvey’s (1975) theory of the ‘male gaze’ where women are just seen as an object of desire. This is demonstrated through her facial expression and body language. Shetty is seen to have her legs wide apart, suggesting the idea that she may be ‘letting a man in’ and her facial expression is like she is somewhat aroused. In contrast to the image used by the The Daily Mail where is seen to looking innocent and pretty, representing her as the vulnerable women. The two newspapers images differ, representing Shetty in two different lights; the audience are just getting injected by what they are seeing, and will just believe what is in front of them, reinforcing the hypodermic theory- that the media just injects audiences with ideas that they simply believe.
Furthermore, another difference between the two newspapers is the other news including in their papers. The Daily Star is mainly focusing on celebrity gossip, which is shown through the two stories which will be including in the papers. One of the first stories is about “Beyonce’s Golden Globes”; the caption is next to an image of Beyonce wearing a gold, very revealing dress making her assets stand out- moreover going wit the pun. The ideology is suggesting that women are seen as vulnerable and inferior to men. The hypodermic needle model suggests that images in the media promote females being beautiful and sexual.
‘‘Using the comparison of these two texts as your starting point, explore the media issues and debates which they raise.’’
The Daily Star and Daily Mirror are two diverse newspapers that have different representations and ideologies to help appeal a. The daily star’s main story is about the accused racism to Shilpa Shetty within the Big brother house; with the Daily Mail, following this as their second main story.
Daily Star is covering the Racism scandal as there main headline story, contributing taking up the whole front page of the newspaper. This is done to help attract the target audience 18-53 year old males, from the social class of C2, D and E. The target audience will be drawn to the newspaper, through the use of language of the front the paper, for example ‘Beyonce’s Golden Globes’ and ‘Lads out for the Brits’. Dissimilarly the main story on the front of the Daily Mail is about the problem in the economy and the Big Brother story being there second story. This could be due to the fact that the values and interests of the reader of The Daily Mail, would differ as they are a different target market of males and females aged 24-50, from the social class of B, C1, C2.
The main image of Shilpa Shetty on the front of The Daily Star uses up half the page. Whereas the image of Shetty on the The Daily Mail is much smaller, which could suggest that they do not believe that the story is as important. The representation of Shetty in both newspapers differ, through the image and caption used. The representation of Shetty in the The Daily Star is showing her to be somewhat a sex object, reinforcing Mulvey’s (1975) theory of the ‘male gaze’ where women are just seen as an object of desire. This is demonstrated through her facial expression and body language. Shetty is seen to have her legs wide apart, suggesting the idea that she may be ‘letting a man in’ and her facial expression is like she is somewhat aroused. In contrast to the image used by the The Daily Mail where is seen to looking innocent and pretty, representing her as the vulnerable women. The two newspapers images differ, representing Shetty in two different lights; the audience are just getting injected by what they are seeing, and will just believe what is in front of them, reinforcing the hypodermic theory- that the media just injects audiences with ideas that they simply believe.
Furthermore, another difference between the two newspapers is the other news including in their papers. The Daily Star is mainly focusing on celebrity gossip, which is shown through the two stories which will be including in the papers. One of the first stories is about “Beyonce’s Golden Globes”; the caption is next to an image of Beyonce wearing a gold, very revealing dress making her assets stand out- moreover going wit the pun. The ideology is suggesting that women are seen as vulnerable and inferior to men. The hypodermic needle model suggests that images in the media promote females being beautiful and sexual.
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