Thursday, 12 March 2009

Now and OK! Magazines are both gossip magazines, whose main target is to sell as many copies as possible on a weekly basis. Both the magazines are using Jade Goody related stories to help sell them, trying to target a young active passive audience.
Now magazine is from the year 2007, whereas OK! Is from 2009, it is interesting to explore how both these magazines are represented Goody, in such different ways. The main story on the cover of Now is about the issues of accused racism to Shilpa Shetty within the Big brother house. The cover is dominantly covered by a very unattractive image of Goody. In contrast the image being displayed on OK! is of Goody looking graceful and beautiful on her wedding day, two years later.
The image of Goody reflects Levi Strauss’s theory of binary oppositions, with the idea of ugly Vs pretty and the whore Vs Madonna, as the image of Shetty is of her looking graceful and upset, whilst drawn to the tears that Goody caused her.
The main colours dominating the front of NOW are purples and pinks, similarly to OK! this is done to help appeal to the target audience of women aged about 19-35, from the social economical group of c2-D-E. However I believe that OK! is attracting audiences with a high social economic grouping of b-C1. One way this is being achieved is through the prices of the magazines, NOW is priced at just £1; clearly stated in bold large font on the top of the magazines, making it eye-catching and stands out to audience. On the other hand OK! Magazine costs £2.95, which is targeting higher class

Thursday, 26 February 2009

The Daily Star and the Daily Mirror

‘‘Using the comparison of these two texts as your starting point, explore the media issues and debates which they raise.’’

The Daily Star and Daily Mirror are two diverse newspapers that have different representations and ideologies to help appeal a. The daily star’s main story is about the accused racism to Shilpa Shetty within the Big brother house; with the Daily Mail, following this as their second main story.
Daily Star is covering the Racism scandal as there main headline story, contributing taking up the whole front page of the newspaper. This is done to help attract the target audience 18-53 year old males, from the social class of C2, D and E. The target audience will be drawn to the newspaper, through the use of language of the front the paper, for example ‘Beyonce’s Golden Globes’ and ‘Lads out for the Brits’. Dissimilarly the main story on the front of the Daily Mail is about the problem in the economy and the Big Brother story being there second story. This could be due to the fact that the values and interests of the reader of The Daily Mail, would differ as they are a different target market of males and females aged 24-50, from the social class of B, C1, C2.
The main image of Shilpa Shetty on the front of The Daily Star uses up half the page. Whereas the image of Shetty on the The Daily Mail is much smaller, which could suggest that they do not believe that the story is as important. The representation of Shetty in both newspapers differ, through the image and caption used. The representation of Shetty in the The Daily Star is showing her to be somewhat a sex object, reinforcing Mulvey’s (1975) theory of the ‘male gaze’ where women are just seen as an object of desire. This is demonstrated through her facial expression and body language. Shetty is seen to have her legs wide apart, suggesting the idea that she may be ‘letting a man in’ and her facial expression is like she is somewhat aroused. In contrast to the image used by the The Daily Mail where is seen to looking innocent and pretty, representing her as the vulnerable women. The two newspapers images differ, representing Shetty in two different lights; the audience are just getting injected by what they are seeing, and will just believe what is in front of them, reinforcing the hypodermic theory- that the media just injects audiences with ideas that they simply believe.
Furthermore, another difference between the two newspapers is the other news including in their papers. The Daily Star is mainly focusing on celebrity gossip, which is shown through the two stories which will be including in the papers. One of the first stories is about “Beyonce’s Golden Globes”; the caption is next to an image of Beyonce wearing a gold, very revealing dress making her assets stand out- moreover going wit the pun. The ideology is suggesting that women are seen as vulnerable and inferior to men. The hypodermic needle model suggests that images in the media promote females being beautiful and sexual.

Wednesday, 3 December 2008

BBFC

1. From where does the BBFC get its funding?
-The BBFC get there funding from fees from distributors.

2. What types of texts do the BBFC classify?
The BBFC classify films/videos/DVDs and video games.

3. What are the problems / issues that the BBFC must deal with when classifying material?
BBFC must deal with issues such as: violence, rape, sexual assault, horror and Racial Issues when classifying material.

4. Note the range of classification categories and what they mean e.g. U, PG, 12A etc.
U- Videos classified 'U' are particularly suitable for pre-school children and do not raise any unsuitable issues.
'PG' Parental Guidance - General viewing, but some scenes may be unsuitable for young children.
-Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.
12A- Suitable for 12 years and over. No-one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult. No-one younger than 12 may rent or buy a ‘12’ rated video or DVD. Responsibility for allowing under-12s to view lies with the accompanying or supervising adult.
'15' – Suitable only for 15 years and over
No-one younger than 15 may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video or DVD.

'18' – Suitable only for adults
No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video.
In line with the consistent findings of the BBFC's public consultations, at '18' the BBFC's guideline concerns will not normally override the wish that adults should be free to chose their own entertainment, within the law.

Exceptions are most likely in the following areas:
-Where material or treatment appears to the Board to risk harm to individuals or, through their behaviour, to society – e.g. any detailed portrayal of violent or dangerous acts, or of illegal drug use, which is likely to promote the activity. The Board may also intervene with portrayals of sexual violence which might, e.g. eroticise or endorse sexual assault.
-The more explicit images of sexual activity – unless they can be exceptionally justified by context and the work is not a 'sex work'

'R18' - To be shown only in specially licensed cinemas, or supplied only in licensed sex shops, and to adults of not less than 18 years.
The ‘R18’ category is a special and legally restricted classification primarily for explicit works of consenting sex between adults. Films may only be shown to adults in specially licensed cinemas, and videos may be


5.Why might a DVD featuring content of skateboarders and BMX bikers performing dangerous stunts be classified as 18 but a film containing a sex scene and use of the ‘f’ word only get a 15 rating?
A DVD featuring content of skateboarders and dangerous BMX stunts, may be portrayed s promoting dangerous sports, and that's why its only suitable for a 18+ whereas having a film which contains a 'f' word may not be deemed as such a bad thing, because it is not necessarily promoting bad language, so that's why it may be classified at an 15.

6 . Why might a film be given a rating of 15 upon release at the cinema but 10 years later be classified as a 12?
This is due to the fact that something that may be seen as unsuitable 10years ago is not necessarily years on. The times are moving on, and various different things are being shown in cinema and becoming more socailly acceptable, and not being seen as inapropriate or rude.

Thursday, 13 November 2008

Cosmopolitan

-1st P.. talk about general media points.
-target audience(who the mag is aimed at) and the mag is about(the content)

Media Language- Bright colours used- The gold in the background is subtle but yet glamorous.. the audience therefore are mainly focusing on Beyonce. Shes wearing a sexy pink dress, appealing to women, as they aspire to have things like this.
- the shot is is a medium shot, showing off her whole body..
- the tag-lines are in a brighter colour, making it stand out and eye catching..which would appeal to the target of women aged 18-30. Professional women..social class of B-C1 C2.

.. Talk about the colours used (bright, sophisticated, in relation to Beyonce!)

Thursday, 25 September 2008


Popular Channel 4 shows...

-10 Years Younger
-100 Greatest / 100 Worst
-Cutting Edge (Channel 4 TV series)
-Da Ali G Show

- BigBrother
- How clean is your house
- Skins
-Dispatches
- Ugly Betty
- Desperate housewives
- Friends
-Hollyoaks
-Paul o'Grady Show
-8 out of 10 cats

Wednesday, 24 September 2008

History of channel 4....

Pre 1982
The 1980 Broadcast Act outlined the formation of a new public service Broadcaster. Channel Four was established as a wholly owned subsidiary of the Independent Broadcasting Authority. Jeremy Isaacs was appointed as the Channel’s first Chief Executive. The first Channel Controller was Paul Bonner and its Chairman was Edmund Dell.


1982
Channel Four goes on air 2nd November. The original on air logo was an animated multi-coloured Four. The first programme was Countdown with Richard Whitely presenting. Early programmes included: Brookside and Comic Strip Presents. The Snowman premiered on December 26th. Right to Reply gave viewers the chance to take the broadcasters to task. Later the Video Box would allow them to do so on air in booths all over the UK.


1983
Audience share of 4.4 percent. Programmes included Friday evening music programme The Tube and No Problem! which was the first black produced comedy sitcom created for British Television. Controversy surrounded Eleventh Hour: Veronica 4 Rose which featured two schoolgirls discussing lesbianism. US comedy drama St Elsewhere was aired.


1984
Channel Four took over coverage of Horse Racing from ITV. Programme output increased by 25 percent. C4 won 2 International Emmys. Diverse Reports was aired for the first time.


1985
Woman of Substance gained a new audience high of 13.8 Million. Other significant programmes included Saturday Live, Bandung File, The Max Headroom Show and the film My Beautiful Laundrette. US series Hill Street Blues was aired.


1986
Peacock Report recommended that Channel Four should sell its own airtime. Audience share hit 10.7 percent. Channel’s turnover reached £131 Million. Programmes included Club Mix and the acclaimed drama by Anthony Minghella What If It’s Raining


1987
Richard Attenborough became the new Chairman. For the first time advertising revenue exceeded costs providing a £20m profit. Channel Four International and Film Four International were established. Significant programmes and films included Porterhouse Blue, The Last Resort, Equinox, Dispatches, Letter to Brezhnev, Hope and Glory and Baka: People of the Rainforest. US childrens’ series Sesame Street debuted.


1988
Michael Grade replaced Jeremy Isaacs as Chief Executive. Liz Forgan became Director of Programmes. Notable programmes and films included A Very British Coup, Mona Lisa. The long running US Oprah Winfrey Show went on air.


1989
Turnover £192 Million. Programmes include Traffik, The Crystal Maze, Out on Tuesday, Big World CafĂ©. American imports Thirtysomething and Roseanne began.


1990
The 1990 Broadcasting Act preserves Channel Four as publicly owned. The Channel Four Television Corporation is founded, to be established in 1993. Programmes include Drop the Dead Donkey, Cutting Edge, Hollywood Legends and a new youth programme The Word.


1991
Controversy surrounded the programme Dispatches: The Committee. Other programmes included Secret History (part of the Banned season and Alan Bleasdale’s GBH. There were special late night editions of Channel Four News scheduled to cover the Gulf War. Turnover reaches £268 Million. Audience share 9.6 percent.


1992
The Big Breakfast went on air. Significant programmes included The Camomile Lawn and Football Italia and films The Crying Game and Howard’s End. Channel Four was fined £75000 for refusing to name the source of allegations made against the RUC in The Committee. Michael Bishop was appointed the new Chairman

1993
Channel Four Corporation started to operate and sold its own airtime for the first time. Howard’s End won 5 Oscars. Programmes include Eurotrash, Tales of the City and Denis Potter’s Lipstick on Your Collar. Derek Jarman’s Blue was premiered without commercial breaks.

1994
Channel Four relocated to 124 Horseferry Road into a purpose built building designed by Richard Rogers. Time Team and Don’t Forget Your Tooth Brush were aired for the first time. A documentary highlight was Phil Agland’s acclaimed Life in China: Beyond the Clouds. Turnover was £408.4 Million. The biggest British film export Four Weddings and a Funeral was released. NYPD Blue, Fraisier and Ellen made their debut.

1995
Brookside figures reached a peak of 9 million with the story of the Jordash family. Launch of Hollyoaks, Red Light Zone, Father Ted .The Last Temptation of Christ attracted the largest number of complaints ever. Oscars were received for the Madness of King George. Friends and ER were launched.

1996

Programmes include return to the Dying Rooms, and Potter’s last screen plays Cold Lazarus and Karaoke. Films include Trainspotting and Secrets and Lies. After 14 years the Channel changed its logo. The multi coloured 4 became plain white in a changeable scheme including circles.

1997
The abolition of the funding formula payable to ITV was announced. Channel Four began broadcasting 24 hours a day. Programmes and films included Thatcher’s Children and A Dance to the Music of Time, Brassed Off, Fever Pitch and Welcome to Sarajavo. Turnover was £552.7 million. Michael Grade resigned as Chief Executive. Michael Jackson is appointed as his successor.

1998
First pay TV venture FilmFour Limited is launched. Channel Fouracquires rights to Test Match Cricket. Programmes included So Graham Norton, Nigel Slater’s Real Food, Trigger Happy TV. The MOBO Awards were networked for the first time. Ally McBeal began.

1999
Turnover was £600 million. Notable programmes were Queer as Folk, Spaced, Smack the Pony, Ali G, Tina Goes Shopping, Grand Designs, Psychos, Cricket Roadshow, The 1900 House. First British screening of Sex In The City.


2000
The first season of Big Brother was transmitted - the first interactive, cross media concept with mass appeal. 4 Ventures was established. Some notable programmes were Longitude, North Square, Richard Starkie’s series Elizabeth and Meet Ricky Gervais.

2001
The impending General Election was marked by a season of programmes arguing Politics Isn’t Working. Film Four Limited released Sexy Beast. E4 was launched in January. Richard and Judy leave ITV for Channel 4. Michael Jackson announced his departure to work for USA networks and left in November. Other programmes were Phoenix Nights, Teachers, Celebrity Big Brother, Hell in the Pacific. A month long daily report was made from the Kumbh Mela .

2002
Mark Thompson took up his job as Chief Executive in March. Brookside was moved to a single Saturday omnibus show. The Channel announced a loss of £28m and 200 jobs were cut. Film Four Limited was wound up. Notable programmes included Shackleton, White Teeth, The Art Show, The Osbournes, The Book Group. The first live autopsy since 1830 is transmitted on Channel Four.

2003
Tim Gardam resigned as Director of Programmes to be replaced by Kevin Lygo. Vianni Treves stepped down as chairman. Programmes included The Deal, Operatunity, The Salon, How Clean is Your House?

2004
New Chairman Luke Johnson appointed. Paul Abbot’s Shameless transmitted. Channel Four appoints fifth new Chief Executive - Andy Duncan. Channel Four awarded a news coverage Emmy for the report on the Madrid bombing. Channel Four withdrawals from merger talks with Five. New Channel Four identity seen on the screen for the first time.

2005
FILMFOUR productions nominated in 9 BAFTA categories. 4Ventures reintegrated back into the core Channel. The MOTOCYCLE DIARIES collected two awards for Best Foreign Language Film
and Film Music at the BAFTA awards and Best Song Award at the OSCAR awards. Best Live Action Short Film award for WASP directed by Andrea
Arnold for FilmFour. IDEAS FACTORY - C4's on-line new talent initiative to help young creatives get into the industry has been
awarded a BAFTA. RTS Programme Awards – Channel Four picks up 9 awards

Channel 4

[About channel4...]

Channel 4 was launched on 2nd November 1982, with a remit to broadcast distinctive programmes. Under the Communications Act 2003, Channel 4 has a duty to provide high quality innovative programming that is experimental, creative and appeals to the tastes and interests of a culturally diverse society. Channel 4 has always supported, and will continue to support the independent sector (the majority of Channel 4's programming being commissioned from independent production companies) with a strong commitment to regional production, original programming and schools/educational output. Channel 4 is funded by commercial activity, principally through the sale of advertising airtime.